About
About me
I am a high-intent digital growth specialist focused on building unified acquisition funnels, scaling Meta Ads, and automating Mailchimp workflows.
Certificate
Data-driven growth marketer & Meta Ads specialist.
With proven experience in performance marketing and lead architecture, I bridge the gap between paid acquisition and long-term retention. I help brands convert cold traffic into predictable, recurring revenue.
From optimizing Meta (FB/IG) campaigns with first-party CAPI tracking to engineering automated Mailchimp email sequences, I focus on full-funnel efficiency rather than isolated vanity metrics
Experience
2025-Present
Independent
Full-Service Growth Architecture
Engineered end-to-end acquisition engines by integrating Meta ad campaigns, CAPI server-side tracking, and automated Mailchimp retention workflows into a unified funnel to convert cold traffic into high-LTV, predictable revenue.
2024-2026
Nexis Commerce
Lead Generation & Email Retention
Built high-converting lead capture infrastructure and managed automated Mailchimp lifecycle workflows. Optimized audience segmentation, nurture sequences, and cart recovery strategies to maximize open rates, deliverability, and client retention.
2023-2025
Voltrix Retail
Meta Ads Performance Scaling
Managed and scaled Meta ad campaigns using Advantage+ budget allocation, dynamic creative testing, and custom lookalike audiences. Analyzed ROAS and CAPI data daily to lower CAC and maximize ROI.